Strategic Benefits Communication Design

*Client identifiers have been removed to respect confidentiality agreements.

Project Overview

I managed the comprehensive design and production of multiple benefits communication materials for this client during their critical onboarding phase. The project required balancing high-quality deliverables with strict budget constraints.

Scope of Work

• Designed and produced a complete benefits guide (shown above)
• Created supplementary communication materials for open enrollment
• Prepared all assets for translation to reach diverse employee populations
• Managed production timeline to meet enrollment deadlines

Strategic Problem-Solving

When facing potential budget constraints that would have impacted the client’s open enrollment timeline, I recommended creating a templated Word document solution. This strategic pivot:

• Significantly reduced design costs
• Enabled the client to complete open enrollment on schedule
• Maintained essential information quality while adapting format
• Demonstrated resourcefulness in meeting client needs

This project showcases my ability to balance design excellence with practical business considerations, delivering solutions that respect client constraints while achieving communication objectives.