I transformed complex benefits information into an intuitive digital experience, creating a microsite that serves both domestic and international employees. The solution needed to be accessible to employees and their families while providing detailed engagement analytics to the client.

The Challenge

• Benefits information was scattered across multiple guides
• No way to track how employees engaged with benefits content
• Content needed to be accessible to both employees and spouses
• International and domestic audiences required different content paths

The Solution

I designed a responsive microsite that:

• Organized all benefits into three clear categories with intuitive navigation
• Created long-scroll pages that made content easily scannable
• Implemented analytics tracking to measure engagement
• Maintained strict alignment with client’s brand guidelines
• Enabled easy content updates and maintenance

Results

• Client gained first-time visibility into how employees interact with benefits content
• Improved accessibility for all users, including family members
• Successfully translated existing guide content into a digital-first format
• Received strong positive feedback from stakeholders